We believe that everyone should know their Key Number™ and what it means to them.
Knowing the Key Number™ inspires a different response from nearly everybody this is because money means different things to different people. To some, the Key Number™ symbolises freedom, confirmation of success or the ticket to luxurious indulgences. To others, it represents the incomprehensible and irrational nightmare a seemingly desperate unavoidability that they would rather just ignore than face up to.
The number represents the amount of money and assets you will need to have in place to provide you with the lifestyle you desire, without the worry of ever running out of money.